Colours

The colours of our palette have been carefully chosen to create a professional look and at the same time the impression of an empathetic partner. Here you can see colour codes and the rules for their use.

Primary colours

Red, dark red, black and grey. Four colours that play an active role in our visual identity.

Red is the primary colour of the brand, and it remains the colour by which IT Relation should be recognised. Red in combination with the other colours provides an impactful colour palette that affirms the idea of “enterprise”.

Red lends the more classic colours a modern look.

NB

In print applications, the 4-colour black (40 / 30 / 30 / 100) must be used for large surfaces, so that the colour deepens.

Hex #f03f35
RGB 240 / 63 / 53
CMYK 0 / 90 / 85 / 0
Pantone Coated 179 C
Pantone Uncoated 179 U

Hex #4e0000
RGB 78 / 0 / 0
CMYK 23 / 100 / 80 / 74
Pantone Coated 490 C
Pantone Uncoated 1817 U

Hex #000000
RGB 0 / 0 / 0
CMYK 0 / 0 / 0 / 100
  40 / 30 / 30 / 100
Pantone Coated Black C
Pantone Uncoated Black U

Hex #676767
RGB 103 / 103 / 103
CMYK 0 / 0 / 0 / 73
Pantone Coated 424 C
Pantone Uncoated 424 U

Secondary colours

For secondary colours, we use nuanced shades that are related to the primary colours. These colours are typically used for infographics or minor graphic elements where primary colours are not appropriate.

As the name implies, they are secondary. This should be remembered when using them.

Red 2

Hex #f46f67
RGB 244 / 111 / 103
CMYK 0 / 69 / 54 / 0

Red 3

Hex #f79f9a
RGB 247 / 159 / 154
CMYK 0 / 48 / 32 / 0

Red 4

Hex #fbcfcc
RGB 251 / 207 / 204
CMYK 0 / 25 / 15 / 0

Dark red 2

Hex #7a4040
RGB 122 / 64 / 64
CMYK 35 / 73 / 57 / 42

Dark red 3

Hex #a68080
RGB 166 / 128 / 128
CMYK 30 / 47 / 37 / 18

Dark red 4

Hex #d3bfbf
RGB 211 / 191 / 191
CMYK 17 / 25 / 19 / 3

Black 2

Hex #404040
RGB 64 / 64 / 64
CMYK 0 / 0 / 0 / 87

Grey 2

Hex #8d8d8d
RGB 141 / 141 / 141
CMYK 0 / 0 / 0 / 60

Grey 3

Hex #b3b3b3
RGB 179 / 179 / 179
CMYK 0 / 0 / 0 / 43

Grey 4

Hex #d9d9d9
RGB 217 / 217 / 217
CMYK 0 / 0 / 0 / 25

Colour combinations

What we are aiming for is a contrast, in which primary colours are the main players. First we use red, dark red and black. If more colours are needed, we combine these with respective shades. First a primary grey, then the secondary colours.

We are aiming for a balanced distribution of strong colours, and for instance, nuanced colours for diagrams and boxes. This way a balance can be achieved.

Here are some examples of do's and don'ts.

Further questions?

Send us an email and we will respond as soon as possible

marketing@itm8.com